We're an online fashion brand on a mission to bring quirky, unique apparel to book lovers and creative introverts. We choose quality over quantity and value individuality above all. That's why we call ourselves the 'Chanel of Casual Wear'.
Our brand was founded on the ethos of supporting book bloggers, Instagrammers, creative artists, YouTubers, writers and all introverts and book lovers look and feel their very best.
We don't want to tell you what our brand is about, we want you to tell us what it is about. Because each of us has a different way of seeing the world and that's where the magic happens.